Included on this page are instructions for what should go into a applied ethnography-based Process Page. While anyone in IAD can view this page at any time, please know that this page is specifically set up for an assignment that occurs at the end of IAD3300 (Ethnography for Designers). If you have questions, please contact Prof. Lahey via Discord or email.
This section acts as a summary of your entire page. Or, put differently, what are the important things someone might want to know at a glance? This is an important section for job recruiters and the early stages of the interview process. You should include all the information below in some order and format that makes sense for you:
Approach? Applied ethnography, including a very brief explanation of what applied ethnography is (not more than a sentence or so).
Duration? How long did you work on this project?
Links? Include links to all important files and/or other relevant information.
Recap of project? Include a bullet pointed discussion of goals for the project, challenges tackled during this project, results (i.e., what happened?) and/or lessons learned.
Role? What was your specific role?
Team size? How many people were on your team?
In this section, you will lay out what the reader will experience in more detail. The goal of an introduction is to set the scene for the reader and explain to them what will happen on this page. This includes explaining what will happen in each section.
In this section, you need to clearly explain your method -- applied ethnography. Can you explain what ethnography is in your own words? Can you explain how applied ethnography differs from ethnography? Can you be specific about what an applied ethnography entails? Please note that contextual research is part of the method for ethnography (revisit Erkisson & Kovalainen here for more information).
Finally, you need to explain that that was done for a class, there was a time frame, and that this was a team-based project.
In this section, you'll need to answer a few questions related to your field (see the list below). Additionally, you should, as with every step below (i.e., recruitment, fieldwork, analysis), explain why you do recruiting. Why would an applied ethnographer do recruiting?
In this section, you'll lay out the fieldwork the team did. Why do applied ethnographers do fieldwork?
In doing so, you will consider the following points:
You need to talk about both core components of fieldwork -- observation and interviewing.
In this section, you'll explain how you reduced your data and drew conclusions from fieldwork. You'' explain why ethnographers do analysis and explain the steps you used to reduce and visual your data. In this process, consider:
The conclusion can be formatted many different ways. But, first, in this class, explain that you then took the results of your analysis and wrote a report. Show an image of that report (or many images of its layout). Provide a link to the report as well.
Additionally, this section needs to summarize the page. It also include lessons your learned from the process. What challenges did you faced? What are the limitations of the method that you used? What would you have done differently if given another chance or more time? Employers understand that not everything works out perfectly all the time; how you deal with adversity and how you can reflect on past projects shows your ability to grow.